Our Swedish-Indian venture

“Beautiful smells, tastes and smiles”
— Written in the guestbook by Hervé Gaillaird, France

Naturellement was established in 1991 in the International township of Auroville, South India. Swedish founder, Martina Ljungquist, brought with her a wide knowledge of traditional European recipes, Swedish know-how in management and a high standard of hygiene and workers welfare.

Through years of research and product development and a successful fusion of the best from east and west, we have created a company producing the finest gourmet food of international standard. An expertly trained Indian workforce, consisting of truly confectionary and culinary artisans, forms the backbone of the company with their dedication and highly effective performance.

Naturellement produces a wide range of natural food products using raw materials of the best quality. Ingredients are selected with great care and all cooking is done in small batches using traditional open pans to create a real “homemade” product. Choosing organically farmed products whenever possible, we are providing healthier unindustrialized products to our consumers, as well as helping to support a way of farming that is sustainable for the future.

Naturellement is committed to a socially-responsible business model. Through open communication and genuine concern for the well-being of each employee, we are rewarded with a dedicated and hardworking team.

We use local and organic raw materials whenever available. The fruit and other fresh ingredients come from farms that avoid the use of fertilizers, pesticides and other harmful substances. These methods ensure healthy soil that retain nutrients and in turn produce healthy crops. Through these practices, we provide wholesome and nutritious products to our customers meanwhile supporting sustainable farming.

Our Family

“Naturellement is not a company, it is a family.”
— Krishnaveni, employed since 1994

More than a business, Naturellement is a place where the women have created an environment that promotes and encourages their self-development on both a personal and communal level. Our family consists of around 30 women who come mainly from local Tamil villages that surround the township of Auroville.

Our highly skilled team of women forms the very core of Naturellement. Each woman commits herself to her own personal growth as well as to the collective development of our family as a whole.

At Naturellement, we recognize the individual needs of each member in ways that go far beyond financial necessities. A few examples of activities to promote personal growth include trips and tours to destinations of both educational and recreational activity, the celebration of International Women’s Day, organizing and participating in dances, badminton tournaments, and English classes.

Our Mission

• To produce high quality food products for Indian and International consumers.

• To give self empowering work and training to local women.

• To support organic farming by using organically grown raw material whenever possible.

• To engage in fair trade and to help produce internationally competitive Indian food.